Description

Indigenous-led marketing interests resonate with consumers because they offer more than just good prices and quality. These brands can offer social and societal benefits, along with being eco-friendly. Labels like 'organic,' 'natural,' and the emerging 'regenerative' just don’t quite match up to what indigenous-led brands bring to the table.

Indigenous-led brands can offer unique cultural learning opportunities as well as an emphasis on respecting and honouring the land. However, tapping into new markets for community-branded, indigenous-led food products isn't an easy or straightforward process. It takes a lot of investment to build the brand and set up production, processing, and supply chain components to turn physical products into a thriving business.

This webinar will cover the steps to overcome the challenges of selling food to the public. Using bison as an example, Brenda Tjaden with Prairie Routes will walk us through everything from inspection requirements at slaughter to the information needed on price stickers, focusing on the rules and requirements for bringing products to market in Canada.

Funding for this project has been provided by Agriculture and Agri-Food Canada through the Agricultural Climate Solutions – Living Labs program.

Time

Thursday, January 16, 2025 | 11 AM - 12 PM CST

Meeting Location

Virtual (link will be provided after registration)

Registration

Register online here

Webinar Recording